Meet your camera-wielding cheerleader.

Hey there!

I’m Dominey but y’all can call me Dom.
I’m a Melbourne photographer, digital content creator and cheerleader for creatives and small businesses with heart and soul. Obsessed with: coffee, furry critters and vintage t-shirts.
Sometimes you’ll find me in my Jeep in an off-road adventure in the Otways. Most of the time, you’ll find me with my camera in-hand, excitedly shooting my latest project or at my fave cafe sipping coffee as I brainstorm visual strategies for entrepreneurs and small businesses.
Got some spare time? Read on for the rest of my story.

My Story


A creative career path didn’t happen for me right away. A few years ago I was working in an office job that killed my happy vibes and caused an unhealthy level of stress. Photography was my 'happy thang'.

I had a eureka moment when I styled and shot the cover for a friend's music album. I remember the look of pure joy on her face when she handed me a copy of the shiny CD case with my work on it, and the sense of fulfilment I felt from knowing that I had helped her take the first step in her musical journey.

Deep down, I knew I had found my calling but it wasn't until 2015 when I wound up in the hospital with a gnarly case of pneumonia that I realised it was time to follow my bliss.

So, I leapt headfirst into the scary unknown, walked away from my office job and enrolled in design school to pursue my dream of a creative career.

Fast forward three years, I'm living in the beautiful city of Melbourne, empowering others to follow their bliss and share their stories with my camera. The best part of it all is that I love what I do.

My Why


Want to know what makes my heart sing? Helping you feel confident and excited about owning and celebrating your story and sharing what you love doing with the world...because I know how difficult it can be to take that first step in turning your dream and that awesome idea into an everyday reality.

I believe that life is far too precious to pass up on the chance to do what lights you up on the inside. If I can be that camera-wielding cheerleader in your life who helps you put yourself and your work out there with a big "HECK, YEAH!" then I'll consider my job done.